The Autonomous Vehicle Experience
Designing an entertainment landscape for SiriusXM, built on the future of driving
AVs are changing how we interact with radios
Without less worry over driver distractions, we can add more interactivity and adventure than ever before. So, SiriusXM asked me to find out….
“How can we redefine the listening experience, while still being committed to delivering a diverse, vibrant, and valued service in audio entertainment?”
Let’s start with defining our audience
01 - Adults 50 & over
While these are the primary users of SiriusXM still, they are still more hesitant about using newer technologies. It will be up to us to help bridge them to new AVs.
02 - Younger adults in cities
18-49 is more likely the age group for this type of technology, but they are more likely users of another music service, like Spotify or Apple Music.
A quick competitive analysis
01 - We need interactive and customizable features
02 - We need to push podcasts & SXM branded content
To help determine a list of features to include in the AV service, 6 interviews of current users were conducted. I also was interested in analyzing the existing app and identify any core usability issues.
User Interviews
Participant 1 - “I like seeing my channel options at the top and being only one click away from different music.”
Participant 4 - “Customized Pandora stations have been my favorite thing they added.”
Participant 5 - “I stick with Sirius because of original content like Howard Stern’s talk show.”
Further empathizing with users
Our Persona, Jeanie
Jeanie’s Scenario
Jeanie’s Journey
Research Takeaways
01 - Effort should be put into guiding users into selecting content they can finish based on the ETA.
03 - Option to scan QR code for log-in and detailed station information can be another way for increased conversion.
02 - The beginning when users are presented w/ content options and recommendations can be the most overwhelming.
04 - Interactivity can be used to personalize the experience for users and enhance their overall feeling.
User Flow
I initiated the design phase by leveraging insights gathered from my research, creating a flow that encouraged users to explore all features and try something new.
Final designs & process
01 - The home page
Easy to recognize icons on the left side that navigate you to pages, sectioned widgets, and a simple linear tuner to remain one click away from new music.
The lo-fi → mid-fi
02 - Content Recs
I focused on displaying the duration of each episode prominently, making it easier for users to find content based on time availability. I also made sure that episode details are more noticeable.
The lo-fi → mid-fi
03 - Hot 100 & Artist Page
Categories for extra content to make the interface organized. I made the song details look more stylish by placing numbers on one side and descriptors on the other.
The lo-fi → mid-fi
04 - Welcome screen
For better engagement, I added a rotating carousel with famous celebrities. To simplify the login process, I introduced a QR code / pin number login for existing users, which makes signing in a breeze.
The lo-fi → mid-fi
05 - Trivia
Fun concept to pass the time on longer drivers with friends. A scan-to-play trivia game that will test you on the music industry.
